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Saturday
Mar082008

Title Sequence Montage - 25 of the best title designs

For a tour through the annals of title design and motion graphics history, and to get a sense of the trajectory of complex visual cinematic language over the past four decades, you could do much worse than to sit back at watch this 10 minute montage. the piece draws together 25 of the more significant, influential, clever and dynamic title sequence designs; and whilst there may be arguments to be had over what was left out, it still serves as highly informative collection.

[youtube=http://www.youtube.com/watch?v=aPP5jx-kx0Y]

What i find most interesting about the art of motion graphics is that for much of the past 3 decades it has been resigned to a specific role in constructing condensed visual meaning for the 'introduction' of larger, more traditional, cinema - title sequences for movies and TV shows. In many ways the more interesting evolution for motion graphics going forward will be the saturation of motion graphics as a common visual language, not only for 'intros' but for the consumate telling of cinematic stories and evocation cinematic meaning.

Many may scoff at the idea of a layered, dynamic, complex and visually dense array of media elements being a mainstay of a movie rather than the introductory, special purpose, fringe. But those same people, a few decades ago, would have also scofed at the idea of hand-held camera or fast cutting. Cinematic langauge evolves and the literacy of cinema's viewers evolvs with it. To the 'digital native', who's minds work at twitch-speed, for whom digital, screen-based multitasking is a everyday practice, for whom the senory overload of immersive gaming is their mainstay of cinematic media, such a proposal for Motion Graphics is hardly far fetched.

For a crash course in motion graphics form both a technical and aesthetic viewpoint check out this article 'Poetry in Motion (or Vertical Editing).
Friday
Mar072008

HVX Replacement...?

There's no denying that the venerable HVX solid state HD camera from Panasonic made a significant play at the hearts and minds of the digital indie filmmaker. Whilst much was made of its 422 recording and non-GOP DVCProHD format, it was really the excellent 24p and over/under cranking that was its real asset.

But its been some degree of years since the HVX arrived and the landscape has changed. 24p is now standard stuff and the Sony XDCAM EX1 has undeniably thrown down the gauntlet in a camera that meets and exceeds the HVX in virtually every way.

Of course, since the EX1's arrival the talk has been of What would Panasonic replace the HVX with? and When would it come?

Press Releases awash this past week brought news of the new Panasonic HMC150

\www.studiodaily.com

eugenia.gnomefiles.org



On the surface this appears to be Panasonic's replacement to the HVX; at least thats what many are declaring, but I'm not so sure....


If the HMC150 is the replacement for the HVX and intended to be the new solid state competitor to the EX1 then Panasonic have truly under-delivered with a decidedly backward step from the HVX. My guess is they have another camera still to come which is the real replacement for the HVX as an EX1 competitor and this HMC150 is an in-between; something really aimed to compete in the Sony Z1 or even A1 category of camera.

1/3" sensors (compared to EX1's 1/2") and Panasonic have dumped P2 (as I and many others have long predicted they would) in favour of standard memory cards. The HMC150 shoots all the flavors of HD but there's no mention of over or under cranking ability. They have also dumped DVCProHD format (again the writing was on the wall for DVCProHD due to its high inefficiency and the fact that Panasonic themselves had ceased development and were moving to AVC_Intra) Instead the HMC150 uses AVCHD format at a bitrate of just 13mbps. This may seem absurdly low but there is argument for AVCHD as significantly more efficient than the Mpeg2 of HDV and so can achieve an image of the same quality for a lower bitrate but we are still talking MASSIVE compression on the image, far far more than the 35mbps Mpeg2 of XDCamEX.

That Panasonic went to AVCHD is not a surprise, but that they opted for such a low bitrate when most people talking about using AVCHD for 'pro' cameras are talking about 15-25mbps or so as a benchmark seems very odd. Also very interesting is that after YEARS of decrying long GOP, bagging out Mpeg, slagging off HDV and XDCam and championing the virtues of Intra-frame codecs for acquisition, Panasonic seem to have backflipped and now embraced Long GOP AVCHD....?

The image of the HMC150 resolves to a res of 1440x1080 the same as HDV with a pixel aspect ratio of 1.333:1. Again the EX1 offers no stretch at all, native 1920x1080. If this IS indeed Panasonic's answer to the Ex1 and its replacement for the HVX then they have really and truly dropped the ball... The HMC150 might compete with the Z1 as a solid state HDV alternative but its not even in the same league as the EX1.

But Panasonic are not a stupid company - belligerent and often misleading (along with everyone else) but not stupid - so I really will be stunned if this is the HVX replacement; i'll be stunned if there isnt something else in the wings. Something Solid-State, something AVCHD-Intra based, something not using P2... If there isnt such a camera on its way from the Panasonic factory then there'll be a rush on EX1's and second hand HVX's will become rare as hens teeth as everyone hangs on to them dreaming of what might have been.....
Friday
Mar072008

Indymogul and the $20 space helmut

Its easy to think that filmmaking has latered radically - that the idea that you can shoot, cut and deliver a film of quality with nothing but a handycam and a laptop is radically different to the past. But amid the excitiment of wanting to use the term Revolution we cant forget that the 8mm heroes of the past and the low-fi indie approach has been extant for some time.

What has changed and which allows for the digital accesible tools of today to be Exploited is the culture of filmaking enmasse and the network of cooperative suppourt structures that facilitate the DIY ethic. The technology gives us the illusion that Filmmaking has changed but in truth its the cultural change that is far more significant.

Thats where we can look to Indymogul as one of the great champions of this cause. Their site is densely rich in resources and suppourt for all kinds of filmmakers and never forgets that filmmaking is Fun!

This episode form their indymogul.blip.tv channel on how to make a cool space helmut for $20 bucks sets the tone beautifully. See the Ep here
Thursday
Mar062008

Sony's Middle Way: XDCAM 422 50mbps

When it comes to digital production formats it would be a mistake to think that Quality is everything...

A statement like that is bound to the purist cat among the pigeons but the overriding truth prevailing a holistic sense of production is the workflow and set of balances being more significant than image quality on its own.



If this wasn't the case then there would be no production other than 444 12bit Uncompressed production. A notion ludicrously un-viable in any practical sense for anything but the biggest budgets.

So instead we have 'workflow' and a host of choices to be made to form a balanced production suitable to the project. Purity of image quality is but one of those choices. 422, 420, Intra and GOP, lossy and lossless, spatial and temporal compression, constant and variable bitrates; all point towards the process of manipulating the visual data as much as the qualitative properties of the data itself.

It seams that Sony have now added to the choices available by striking a new middle ground in acquisition HD formats. Until now the debate concerning HD has centered on extremities - intra-frame, highbitrate, high bandwidth HD such as DVCProHD and AVC-Intra on one side. Long GOP, lower bitrate formats such as HDV and XDCAM on the other.

HDV and XDCAM, as 420 long GOP formats, are lauded for their enormous efficiency and derided for their lack of color space and perceived motion image issues. Conversely DVCProHD and AVC-Intra are celebrated for their 422 colour space and frame accuracy and derided or their gross inefficiency and perceived minimal benefit for their massive data rates and file sizes.

Both formats are perfectly valid in context of a production needs but it now seems Sony have sought a middle way that retains the acquisition efficiency of Long GOP Mpeg-based XDCAM at modest bitrates whilst attaining the visually lossless colour space of YUV 422.

The new flavour of XDCAM moves the format from its traditional 420 35mbps to lossless 422 50mbps. The move is highly significant and strategic for Sony as it effectively eliminates most of the criticism that has been leveled at XDCAM in the past. In particular XDCAM is moved to a more viable format for greenscreen and effects production whilst retaining its high efficiency.

Completing the equation for XDCAM is the doubling of capacity of the blu-ray-based ProDisc recording media. With all the non-linear attributes of solid state memory but circumventing the major shortcoming of solid state by also serving as shelfable cost effective source master. With 50gb capacity for US$60, recording 95min of 50mbps 1080p HD, there really isn't anything not to like about the new edition of XDCAM.



Studio Daily has more info here.
Thursday
Mar062008

Final Cut Studio Missing Piece

The (less than) humble Mac is much lauded for it's simplicity and the word 'intuitive' is often bandied about when conversing in 'MacSpeak'. The examples of this 'intuitiveness' are of course obvious and rational - throwing a 'CD' into the 'TRASH BIN' is a perfectly Rational and Intuitive way to EJECT a disc from a CD drive…..

But it seems the endless quest for simplicity and the mythical grail of utmost ‘ease of use’ often leads Apple to rather problematic software design cul-de-sac.
On a Windows system the process of uninstalling an application is often much derided for the relatively complexity of the operating system’s ‘registry’, ‘registry keys’ and dedicated Uninstaller system.

As alternative (and perhaps marketing driven deliberate point-of-difference) the Mac OS has championed the perceived logical simplicity of simply tossing the application in the bin; just drag and drop the app in the trash and its gone… or at least that’s the plan.

The truth is that for just about anything other than simple utilities, this process of bin-tossing is a profoundly ineffective method for uninstalling. It may remove the core application but none of the associated applets, files, folders and general detritus that goes along with the software. The uninstall ‘system’ (or lack there of) on Mac OSX is profoundly ineffective and a sure fire way to a polluted system of orphaned files.

One can only assume that Apple software engineers are not stupid people, that they are in fact very smart people. So the conclusion one is forced to come to when encountering this problematic uninstall pollution on the Mac is that Apple seemingly persist with the dysfunctional ‘toss it in the bin’ approach out of an indignant ‘desperate to not be Windows’ mindset. Style over substance perhaps? Surely not…



Fortunately, the DIY ethic prevails and Digital Rebellion have come to the rescue for Final Cut Studio uninstalls by creating a dedicated uninstaller app that allows for a clean and total purging of FCS.

If Apple wish to counter the perspective that they are focused on the ‘experience’ of uninstalling rather than the effectiveness of the uninstall process, they would by this little app from Digital Rebellion and bundle it in the FCStudio…

Not bloody likely. But one can hope.

Download our copy of FCS Remover here.

For more on the idea of 'Intuitive Software' check out this micro-essay - The Myth of Intuitive software